{"id":1131,"date":"2016-06-26T19:29:09","date_gmt":"2016-06-26T18:29:09","guid":{"rendered":"https:\/\/metso.cz\/?p=1131"},"modified":"2018-08-23T13:07:29","modified_gmt":"2018-08-23T12:07:29","slug":"historie-barbie","status":"publish","type":"post","link":"https:\/\/metso.cz\/historie-barbie\/","title":{"rendered":"Historie Barbie"},"content":{"rendered":"

Prvn\u00ed Barbie<\/h2>\n

Ruth Handlerov\u00e1, zakladatelka panenky Barbie, stvo\u0159ila n\u011bco, co dodnes pova\u017eujeme za ikonu v\u0161ech d\u011btsk\u00fdch hra\u010dek pro hol\u010di\u010dky. Jej\u00ed filozofie zahrnovala fakt, \u017ee Barbie p\u0159edstavuje jakousi nez\u00e1vislost, \u017ee ka\u017ed\u00e1 \u017eena m\u016f\u017ee b\u00fdt t\u00edm, k\u00fdm chce. Ruth spolu s man\u017eelem Elliotem v roce 1945 zalo\u017eila firmu Mattel a za\u010dala se vyd\u00e1vat za tzv Barbie Matku. A co vlatn\u011b Ruth inspirovalo k vytvo\u0159en\u00ed t\u00e9to speci\u00e1ln\u00ed panenky? Jej\u00ed vlastn\u00ed dcera Barbara. Ta si velmi r\u00e1da hr\u00e1la s pap\u00edrov\u00fdmi a l\u00e1tkov\u00fdmi pannami. R\u00e1de jim vym\u00fd\u0161lela oble\u010den\u00ed a \u0161ila jim na hlavu sl\u00e1mu m\u00edsto vlas\u016f. Ruth tento n\u00e1pad zcela pohltil. To je\u0161t\u011b netu\u0161ila, \u017ee si touto ideou vyd\u011bl\u00e1 n\u011bkolik milion\u016f dolar\u016f.<\/p>\n

\"Barbie\"<\/a>
Barbie<\/figcaption><\/figure>\n

Nejv\u011bt\u0161\u00ed v\u00fdhodou byl fakt, \u017ee Barbie p\u0159edstavovala „skute\u010dn\u00e9“ modelky. Panenky byly toti\u017e v minul\u00fdch letech vn\u00edm\u00e1ny jako batolata. Byly \u0161ity jako miminka, p\u0159\u00edslu\u0161enstv\u00ed tvo\u0159ily jen ko\u010d\u00e1rky, dudl\u00edky a dupa\u010dky. Barbie p\u0159edstavovala sen v\u0161ech mal\u00fdch hol\u010di\u010dek – kdo by necht\u011bl b\u00fdt modelkou! Vyzna\u010dovala se kr\u00e1sn\u011b malovan\u00fdma o\u010dima, dlouh\u00fdma \u0159asama a rt\u011bnkou na rtech. B\u011bhem jednoro roku se panenek Barbie prodala jedna miliarda. Nicm\u00e9n\u011b i p\u0159esto se v\u00fdroba v roce 2014 zastavila. Koncept toti\u017e okop\u00edrovalo spoustu spole\u010dnost\u00ed, kter\u00e9 si za svou m\u00e9n\u011b n\u00e1kladn\u011bj\u0161\u00ed v\u00fdrobu mohlo dovolit sn\u00ed\u017een\u00ed ceny panenek. Prav\u00e1 Mattel Barbie se tak stala jednou z nejdra\u017e\u0161\u00edch panenek na trhu a zisky prudce klesly.<\/p>\n

Prvn\u00ed Barbie se jmenovala Lilli<\/strong><\/h2>\n

Vzhled prvn\u00ed panenky Barbie <\/a>byl inspirov\u00e1n princeznou Lilly z n\u011bmeck\u00e9ho kreslen\u00e9ho filmu. Firma Mattel pot\u00e9 dokonce koupila v\u0161echna pr\u00e1va na Lilly a ud\u011blala podle t\u00e9to pricenzny celou kolekci panenek. Sponzor\u016f z\u00edskal Mattel celou \u0159adu. T\u00e9m\u011b\u0159 ka\u017ed\u00e1 d\u011btsk\u00e1 stanice a spole\u010dnost tou\u017eila po reklam\u011b pr\u00e1v\u011b u Mattela. Hra\u010dky od Mattela se staly tv\u00e1\u0159\u00ed n\u011bkolika d\u011btsk\u00fdch po\u0159ad\u016f a dokonce se za\u010daly objevovat i jako potisk na oble\u010den\u00ed. V roce 1961 se dostalo man\u017eel\u016fm Handlerov\u00fdm popt\u00e1vce po dal\u0161\u00edch produktech. Tehdy se objevil Ken. Panenka Kena dostala jm\u00e9no po Handlerov\u011b synovi, dal\u0161\u00ed panenkou byl Midge. Ta zase dostala jm\u00e9no po Barba\u0159in\u011b nejlep\u0161\u00edm kamar\u00e1dovi. Dal\u0161\u00ed postavy od Mattela jen rostly a dost\u00e1valy svou jedine\u010dnou tv\u00e1\u0159. Vytv\u00e1\u0159ely se dopl\u0148ky – auta pro Barbie, Barbie domy, kon\u011b a spousta dal\u0161\u00edho. V roce 1993 se dostala Barbie kone\u010dn\u011b i do televize. Za\u010daly se vys\u00edlat d\u011btsk\u00e9 programy s panenkami Barbie v n\u011bkolika p\u0159\u00edb\u011bz\u00edch – Barbie zv\u011brol\u00e9ka\u0159ka, Barbie zp\u011bva\u010dka a Barbie tane\u010dnice. Zd\u00e1lo se, \u017ee dod\u00e1vka Barbie panenek je nekone\u010dn\u00e1. Po roce 1995 z\u00edsk\u00e1val vzhled Barbie polemiku cel\u00e9ho sv\u011bta. Pro\u010d je Barbie tak huben\u00e1? Pro\u010d m\u00e1 takov\u00fd nerealistick\u00fd vzhled prsou? V\u017edy\u0165 takto p\u0159ece skute\u010dn\u00e1 \u017eena nevypad\u00e1! I p\u0159esto se Barbie stala ikonou a modlou v\u0161ech mal\u00fdch hol\u010di\u010dek. V\u0161echny tou\u017eily vypadat jako ona. Z man\u017eel\u016f Handlerov\u00fdch se stali milion\u00e1\u0159i tak\u0159ka ze dne na den.<\/p>\n

Zaj\u00edmavosti o Barbie<\/strong><\/h2>\n

Dnes pat\u0159\u00ed do Barbie v\u00fdbavy p\u0159es n\u011bkolik druh\u016f zv\u00ed\u0159ec\u00edch mil\u00e1\u010dk\u016f. Vytvo\u0159ily se z\u00e1bavn\u00e9 hrac\u00ed farmy a dokonce i speci\u00e1ln\u00ed ZOO. V roce 2009 nab\u00eddl zn\u00e1m\u00fd n\u00e1vrh\u00e1\u0159 Calvin Klein, \u017ee pro Barbie u\u0161ije unik\u00e1tn\u00ed kolekci oble\u010den\u00ed a dokonce na tu po\u010dest vzniklo i n\u011bkolik \u010derno\u0161sk\u00fdch podob Barbie. Ka\u017edou minutu se ve sv\u011bte prodaj\u00ed t\u0159i panenky a dnes ji\u017e ofici\u00e1ln\u011b pat\u0159\u00ed do Barbie<\/a> rodiny tak\u00e9 panenka Skipper, Stacie a Todd, kter\u00e9 jsou vedeny jako Barbiiny sest\u0159enice. Zaj\u00edmavost\u00ed tak\u00e9 je, \u017ee p\u016fvodn\u00ed Barbie nem\u011bla \u017e\u00e1dn\u00e1 prsa a m\u011bla zcela ploch\u00fd hrudn\u00edk. Prvn\u00ed panenky se prod\u00e1valy v trafik\u00e1ch, nyn\u00ed je jejich prodej mo\u017en\u00fd pouze v ov\u011b\u0159en\u00fdch hra\u010dk\u00e1\u0159stv\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prvn\u00ed Barbie Ruth Handlerov\u00e1, zakladatelka panenky Barbie, stvo\u0159ila n\u011bco, co dodnes pova\u017eujeme za ikonu v\u0161ech d\u011btsk\u00fdch hra\u010dek pro hol\u010di\u010dky. Jej\u00ed filozofie zahrnovala fakt, \u017ee Barbie p\u0159edstavuje jakousi nez\u00e1vislost, \u017ee ka\u017ed\u00e1 \u017eena m\u016f\u017ee b\u00fdt t\u00edm, k\u00fdm chce. Ruth spolu s man\u017eelem Elliotem v roce 1945 zalo\u017eila firmu Mattel a za\u010dala se vyd\u00e1vat za tzv Barbie Matku. […]<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554],"tags":[408,409,410],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-barbie","tag-hracka","tag-hracka-barbie"],"_links":{"self":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":0,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}