{"id":82771,"date":"2018-08-07T20:13:56","date_gmt":"2018-08-07T19:13:56","guid":{"rendered":"https:\/\/metso.cz\/?p=82771"},"modified":"2018-08-07T20:13:56","modified_gmt":"2018-08-07T19:13:56","slug":"reklamni-predmety-jsou-silnou-zbrani-nasi-spolecnosti","status":"publish","type":"post","link":"https:\/\/metso.cz\/reklamni-predmety-jsou-silnou-zbrani-nasi-spolecnosti\/","title":{"rendered":"Reklamn\u00ed p\u0159edm\u011bty jsou silnou zbran\u00ed na\u0161\u00ed spole\u010dnosti"},"content":{"rendered":"

Na po\u010d\u00e1tky na\u0161eho rodinn\u00e9ho podnik\u00e1n\u00ed dnes nevzpom\u00edn\u00e1m v\u016fbec r\u00e1d. Bylo velmi n\u00e1ro\u010dn\u00e9 v\u00a0t\u00fdmu \u010dty\u0159 lid\u00ed sestavit funguj\u00edc\u00ed spole\u010dnost, kter\u00e1 by se zab\u00fdvala v\u00fdrobou a prodejem kv\u011btin. Pot\u00e9, co se n\u00e1m poda\u0159ilo sehnat po\u010d\u00e1te\u010dn\u00ed rozpo\u010det pro slu\u0161n\u00fd rozjezd podnik\u00e1n\u00ed, p\u0159i\u0161la studen\u00e1 sprcha v\u00a0podob\u011b mal\u00e9ho mno\u017estv\u00ed koncov\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed by o na\u0161e v\u00fdrobky m\u011bli z\u00e1jem. A v\u00a0tu chv\u00edli musela na \u0159adu p\u0159ij\u00edt marketingov\u00e1 taktika, respektive jedna z\u00a0p\u011bti, kter\u00e1 vedla k\u00a0tomu, \u017ee n\u00e1\u0161 podnik za\u010dal pomalu ale jist\u011b vzkv\u00e9tat stejn\u011b tak, jako na\u0161e kv\u011btiny. Tou taktikou nebylo nic jin\u00e9ho ne\u017e kvalitn\u00ed <\/span>reklamn\u00ed p\u0159edm\u011bty<\/b><\/a>, kter\u00e9 l\u00e1kaly koncov\u00e9 z\u00e1kazn\u00edky do na\u0161\u00ed prodejny. Za\u010dalo to dopl\u0148kov\u00fdm prodejem moravsk\u00fdch v\u00edn s\u00a0etiketou firmy, psac\u00edmi pot\u0159ebami a pozd\u011bji i vlastn\u00edm sortimentem kl\u00ed\u010denek, no\u017e\u016f a r\u016fzn\u00fdch dopl\u0148k\u016f. <\/span><\/p>\n

Propaga\u010dn\u00ed p\u0159edm\u011bty vyb\u00edr\u00e1me s\u00a0rozmyslem<\/b><\/p>\n

Samoz\u0159ejm\u011b \u017ee nen\u00ed mo\u017en\u00e9 v\u00a0obdob\u00ed, ve kter\u00e9m je popt\u00e1vka po na\u0161em sortimentu ni\u017e\u0161\u00ed, investovat n\u011bkolik set tis\u00edc korun na <\/span>propaga\u010dn\u00ed p\u0159edm\u011bty<\/b><\/a>. Ov\u0161em v\u00a0dob\u011b, kdy se firm\u011b da\u0159\u00ed, nen\u00ed v\u016fbec na \u0161kodu, n\u011bkter\u00e9 z\u00a0t\u011bchto p\u0159edm\u011bt\u016f nechat zhotovit. Minul\u00fd m\u011bs\u00edc \u0161la do ob\u011bhu ucelen\u00e1 \u0159ada hrnk\u016f, kter\u00e9 bylo mo\u017en\u00e9 vyzdobit si podle sv\u00e9 fantazie. Na z\u00e1klad\u011b toho jsme v\u00a0na\u0161em kv\u011btin\u00e1\u0159stv\u00ed uspo\u0159\u00e1dali oddechov\u00e9 odpoledne pro rodi\u010de a jejich ratolesti, kter\u00e9 si takto mohli vyzdobit nejen sv\u016fj hrn\u00ed\u010dek, ale i kv\u011btin\u00e1\u010d, kam posl\u00e9ze zasad\u00ed svou prvn\u00ed kyti\u010dku. Ani jsme netu\u0161ili, jak velk\u00fd z\u00e1jem o na\u0161i akci bude. V\u017edy je ov\u0161em pot\u0159eba pou\u0161t\u011bt se jen do takov\u00fdch zak\u00e1zek, u kter\u00fdch je \u00fasp\u011bch v\u00edcem\u00e9n\u011b zaru\u010den.<\/span><\/p>\n

\"\"<\/a><\/p>\n

D\u00e1rkov\u00e9 p\u0159edm\u011bty pot\u011b\u0161\u00ed ka\u017ed\u00e9ho<\/b><\/p>\n

V\u00a0leto\u0161n\u00edm roce chceme nechat pro firmu vyrobit <\/span>d\u00e1rkov\u00e9 p\u0159edm\u011bty<\/b><\/a>, <\/b>kter\u00fdmi budou moci na\u0161i z\u00e1kazn\u00edci obdarovat sv\u00e9 bl\u00edzk\u00e9. Budou mezi n\u011b pat\u0159it nap\u0159\u00edklad USB disky, power banky, kuchy\u0148sk\u00e9 ch\u0148apky, lahve, dioptrick\u00e9 had\u0159\u00edky a mnoho dal\u0161\u00edho. Na v\u0161em samoz\u0159ejm\u011b bude logo na\u0161\u00ed spole\u010dnosti a tak budeme m\u00edt i skv\u011blou mo\u017enost obdarovat na V\u00e1noce sv\u00e9 zam\u011bstnance, kte\u0159\u00ed pro n\u00e1s tvo\u0159\u00ed stejn\u00e9 hodnoty, jako cel\u00e1 na\u0161e rodina ve firm\u011b.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Na po\u010d\u00e1tky na\u0161eho rodinn\u00e9ho podnik\u00e1n\u00ed dnes nevzpom\u00edn\u00e1m v\u016fbec r\u00e1d. Bylo velmi n\u00e1ro\u010dn\u00e9 v\u00a0t\u00fdmu \u010dty\u0159 lid\u00ed sestavit funguj\u00edc\u00ed spole\u010dnost, kter\u00e1 by se zab\u00fdvala v\u00fdrobou a prodejem kv\u011btin. Pot\u00e9, co se n\u00e1m poda\u0159ilo sehnat po\u010d\u00e1te\u010dn\u00ed rozpo\u010det pro slu\u0161n\u00fd rozjezd podnik\u00e1n\u00ed, p\u0159i\u0161la studen\u00e1 sprcha v\u00a0podob\u011b mal\u00e9ho mno\u017estv\u00ed koncov\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed by o na\u0161e v\u00fdrobky m\u011bli z\u00e1jem. A v\u00a0tu […]<\/p>\n","protected":false},"author":1,"featured_media":82772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554],"tags":[],"class_list":["post-82771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy"],"_links":{"self":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/82771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/comments?post=82771"}],"version-history":[{"count":0,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/82771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media\/82772"}],"wp:attachment":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media?parent=82771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/categories?post=82771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/tags?post=82771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}