{"id":85031,"date":"2019-04-07T17:04:02","date_gmt":"2019-04-07T16:04:02","guid":{"rendered":"https:\/\/metso.cz\/?p=85031"},"modified":"2019-04-07T17:04:06","modified_gmt":"2019-04-07T16:04:06","slug":"alternativne-dvojicky-budujuce-silnu-reputaciu-a-iny-pohlad-na-svet-voni-a-parfumov","status":"publish","type":"post","link":"https:\/\/metso.cz\/alternativne-dvojicky-budujuce-silnu-reputaciu-a-iny-pohlad-na-svet-voni-a-parfumov\/","title":{"rendered":"Alternat\u00edvne dvoji\u010dky buduj\u00face siln\u00fa reput\u00e1ciu a in\u00fd poh\u013ead na svet v\u00f4n\u00ed a parfumov"},"content":{"rendered":"

V\u0161etci chceme pre seba to najlep\u0161ie. T\u00fdka sa to aj parfumov a v\u00fdberu parfum\u00e9rie. M\u00e1lokto z n\u00e1s by si asi dobrovo\u013ene vybral parfum, o ktorom by po\u010dul, \u017ee je to ten najhor\u0161\u00ed parfum, s ak\u00fdm sa d\u00e1 stretn\u00fa\u0165. V\u0161etci m\u00e1me rad\u0161ej najob\u013e\u00fabenej\u0161ie parfumy a neraz h\u013ead\u00e1me sp\u00f4soby ako ich n\u00e1js\u0165<\/a>.<\/p>\n

Preto \u013eudia podvedome viac d\u00f4veruj\u00fa v\u0161eobecne ob\u013e\u00faben\u00fdm a zn\u00e1mym zna\u010dk\u00e1m, s ktor\u00fdmi sa stret\u00e1vaj\u00fa na ka\u017edom kroku – a predov\u0161etk\u00fdm v masov\u00fdch reklam\u00e1ch.<\/p>\n

D\u00f4vera sa \u013eahko strat\u00ed no \u0165a\u017e\u0161ie sa buduje.<\/h2>\n

Asi si vie teda ka\u017ed\u00fd predstavi\u0165 o \u010do \u0165a\u017e\u0161ie sa potom m\u00f4\u017ee vybudova\u0165 reput\u00e1cia pre alternat\u00edvne parfumy, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na \u00faplne in\u00fdch princ\u00edpoch ako be\u017en\u00e9 zna\u010dkov\u00e9 parfumy a parfum\u00e9rie.<\/p>\n

Zvl\u00e1\u0161\u0165 ak v\u00f4bec nepou\u017e\u00edvaj\u00fa \u0161tandardn\u00e9 masov\u00e9 reklamy ako s\u00fa telev\u00edzne spoty, r\u00e1dio a najm\u00e4 v\u0161ade pr\u00edtomn\u00e9 billboardy. A najm\u00e4 ak nepou\u017e\u00edvaj\u00fa a nevyu\u017e\u00edvaj\u00fa na svoju propag\u00e1ciu ob\u013e\u00faben\u00e9 a zn\u00e1me osobnosti, \u0161portovcov, modelky, spev\u00e1kov a podobne.<\/p>\n

Ako potom ale vybudova\u0165 d\u00f4veru z\u00e1kazn\u00edkov, ak ich nemaj\u00fa ako masovo oslovi\u0165? Asi jedine kvalitn\u00fdmi produktami a spo\u013eahliv\u00fdmi slu\u017ebami.<\/p>\n\n\n

\"\"<\/figure>\n\n\n

Ponuka kvalitn\u00fdch parfumov.<\/h2>\n

Len za to, \u017ee sa \u013eudia nestretli s t\u00fdmito parfum\u00e9riami v telev\u00edznych spr\u00e1vach, tak je vo\u010di n\u00edm prehnane skeptick\u00e1.<\/p>\n

A pritom tieto firmy st\u00e1le vedia pon\u00faknu\u0165 kvalitn\u00e9 parfumy napr\u00edklad aj porovnate\u013en\u00fdm s najob\u013e\u00fabenej\u0161\u00edm p\u00e1nskym parf\u00e9mom od Huga Bossa vo v\u00f4ni Boss No.6 Bottled<\/a>.<\/p>\n

No nemus\u00edte pri nich zbyto\u010dne plati\u0165 pr\u00e1ve za vy\u0161\u0161ie spomenut\u00e9 fakty – za zbyto\u010dne drah\u00fa reklamu, zn\u00e1mym osobnostiam plati\u0165 za zbyto\u010dn\u00e9 a drah\u00e9 prov\u00edzie a podobne.<\/p>\n

Ob\u013e\u00faben\u00e9 alternat\u00edvne dvoji\u010dky.<\/h2>\n

Na Slovensku p\u00f4sobia dve \u201edvoji\u010dky“ alternat\u00edvnych parfum\u00e9ri\u00ed – dvoji\u010dky preto, lebo jedna z nich, Essens, vznikla od\u010dlenen\u00edm sa od p\u00f4vodnej Slovenskej FM pon\u00fakaj\u00facej parfumy s ozna\u010dnen\u00edm Federico Mahora<\/a>.<\/p>\n

Obe tieto parfum\u00e9rie pon\u00fakaj\u00fa alternat\u00edvne parfumy in\u0161pirovan\u00e9 svetov\u00fdmi v\u00f4\u0148ami. Rozdiel je v\u0161ak najm\u00e4 v cene – tieto spolo\u010dnosti sa s\u00fastredia na to, aby ich z\u00e1kazn\u00edci platili len za to, \u010do skuto\u010dne potrebuj\u00fa.<\/p>\n

Teda, aby z\u00e1kazn\u00edci platili len za v\u00f4\u0148u a neplatili zbyto\u010dne za drah\u00fa zna\u010dku.<\/p>\n

Najpodstatnej\u0161\u00ed je najm\u00e4 kvalitn\u00fd parfum a jeho v\u00f4\u0148a.<\/h2>\n

Najd\u00f4le\u017eitej\u0161\u00ed ost\u00e1va najm\u00e4 kvalitn\u00fd parfum a jeho v\u00f4\u0148a. Potom samozrejme kvalitn\u00e9 slu\u017eby, spo\u013eahlivos\u0165, d\u00f4veryhodnos\u0165, r\u00fdchle a bezpe\u010dn\u00e9 doru\u010denie a podobne.<\/p>\n

Toto s\u00fa v\u0161etko faktory, v\u010faka ktor\u00fdm dok\u00e1\u017eu alternat\u00edvne parfum\u00e9rie ako s\u00fa Slovensk\u00e1 Essens<\/a> a FM Group konkurova\u0165 aj t\u00fdm najzn\u00e1mej\u0161\u00edm a najob\u013e\u00fabenej\u0161\u00edm parfum\u00e9riam.<\/p>\n

A z\u00e1rove\u0148 s t\u00fdm vyhr\u00e1va aj z\u00e1kazn\u00edk – ktor\u00fd v\u010faka tak\u00e9muto alternat\u00edvnemu modelu predaja z\u00edskava presne to \u010do potrebuje – kvalitn\u00fd parfum za v\u00fdhodn\u00fa cenu.<\/p>\n

M\u00e1te s t\u00fdmito parfum\u00e9riami sk\u00fasenos\u0165 aj vy?<\/p>","protected":false},"excerpt":{"rendered":"

V\u0161etci chceme pre seba to najlep\u0161ie. T\u00fdka sa to aj parfumov a v\u00fdberu parfum\u00e9rie. M\u00e1lokto z n\u00e1s by si asi dobrovo\u013ene vybral parfum, o ktorom by po\u010dul, \u017ee je to ten najhor\u0161\u00ed parfum, s ak\u00fdm sa d\u00e1 stretn\u00fa\u0165. V\u0161etci m\u00e1me rad\u0161ej najob\u013e\u00fabenej\u0161ie parfumy a neraz h\u013ead\u00e1me sp\u00f4soby ako ich n\u00e1js\u0165. Preto \u013eudia podvedome viac d\u00f4veruj\u00fa […]<\/p>\n","protected":false},"author":1,"featured_media":85032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533],"tags":[],"class_list":["post-85031","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pro-zeny"],"_links":{"self":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/85031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/comments?post=85031"}],"version-history":[{"count":0,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/85031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media\/85032"}],"wp:attachment":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media?parent=85031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/categories?post=85031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/tags?post=85031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}