{"id":868,"date":"2016-02-21T15:34:11","date_gmt":"2016-02-21T14:34:11","guid":{"rendered":"https:\/\/metso.cz\/?p=868"},"modified":"2018-11-19T12:48:39","modified_gmt":"2018-11-19T11:48:39","slug":"jak-spravne-napsat-pr-clanek","status":"publish","type":"post","link":"https:\/\/metso.cz\/jak-spravne-napsat-pr-clanek\/","title":{"rendered":"Jak spr\u00e1vn\u011b napsat PR \u010dl\u00e1nek"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">PR \u010dl\u00e1nek je zaj\u00edmav\u00fdm \u00fatvarem, kter\u00fd je n\u011bkde na pomez\u00ed reklamy a novinov\u00e9ho \u010dl\u00e1nku, tiskov\u00e9 zpr\u00e1vy. <\/span><\/p>\n<h2><b><i>Jak spr\u00e1vn\u011b napsat PR \u010dl\u00e1nek<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed funkc\u00ed u <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/press-media.cz\/kontaktni-formular\/\">PR \u010dl\u00e1nku<\/a><\/span> je p\u016fsoben\u00ed na \u010dten\u00e1\u0159e, kter\u00fd by m\u011bl pot\u00e9 ud\u011blat n\u011bjakou akci, jako je n\u00e1kup, n\u00e1v\u0161t\u011bva webu, apod. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optim\u00e1ln\u00ed PR \u010dl\u00e1nek m\u00e1 d\u00e9lku v rozsahu 1-3 normostrany textu. Nen\u00ed v\u0161ak v\u00fdslovn\u011b uvedeno, \u017ee by nemohl b\u00fdt del\u0161\u00ed \u010di krat\u0161\u00ed. <\/span><\/p>\n<p>Ne\u017e se \u00a0pust\u00edte do psan\u00ed PR \u010dl\u00e1nku, je dobr\u00e9 si zjistit za jak\u00fdm \u00fa\u010delem bude \u010dl\u00e1nek seps\u00e1n, o \u010dem m\u00e1 pojedn\u00e1vat, nap\u0159. O nov\u00e9 firm\u011b. D\u016fle\u017eit\u00e9 je tak\u00e9 v\u011bd\u011bt jak\u00e1 c\u00edlov\u00e1 skupina bude tento \u010dl\u00e1nek \u010d\u00edst, kde se bude tento konkr\u00e9tn\u00ed \u010dl\u00e1nek publikovat.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 PR \u010dl\u00e1nek sepsat tak, aby upoutal \u010dten\u00e1\u0159ovu pozornost a nutil ho \u010dl\u00e1nek si p\u0159e\u010d\u00edst cel\u00fd. Nadpis a \u00favodn\u00ed perex jsou zpravidla to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Pokud \u010dten\u00e1\u0159e \u010dl\u00e1nek hned na za\u010d\u00e1tku nezaujme, zpravidla odejde na jin\u00fd web. Je pot\u0159eba ve \u010dten\u00e1\u0159i vzbudit celkov\u00fd z\u00e1jem a vzbudit touhu \u010dten\u00e1\u0159e po nab\u00edzen\u00e9m produktu \u010di slu\u017eb\u011b. Posledn\u00edm krokem je pak v\u00fdzva k akci. \u010cten\u00e1\u0159i mus\u00edme \u0159\u00edci co m\u00e1 ud\u011blat- zavolat, koupit produkt nebo slu\u017ebu, nav\u0161t\u00edvit web&#8230;<\/p>\n<figure id=\"attachment_869\" aria-describedby=\"caption-attachment-869\" style=\"width: 498px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/metso.cz\/wp-content\/uploads\/PR.jpg\" rel=\"attachment wp-att-869\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-869\" src=\"https:\/\/metso.cz\/wp-content\/uploads\/PR.jpg\" alt=\" PR \u010dl\u00e1nek\" width=\"498\" height=\"331\" srcset=\"https:\/\/metso.cz\/wp-content\/uploads\/PR.jpg 275w, https:\/\/metso.cz\/wp-content\/uploads\/PR-50x33.jpg 50w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/a><figcaption id=\"caption-attachment-869\" class=\"wp-caption-text\">PR \u010dl\u00e1nek<\/figcaption><\/figure>\n<h2><b><i>Jak pozn\u00e1m kvalitn\u00ed PR \u010dl\u00e1nek<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/press-news.cz\">PR \u010dl\u00e1nek<\/a><\/span> je velmi cenn\u00fd n\u00e1stroj, jeho\u017e prost\u0159ednictv\u00edm prod\u00e1v\u00e1me. Kvalitn\u00ed PR \u010dl\u00e1nek n\u00e1m d\u00e1v\u00e1 pocit, \u017ee si chceme s\u00e1hnout na rozestav\u011bnou p\u0159ehradu \u010di nav\u0161t\u00edvit nab\u00edzen\u00fd kemp, ochutnat p\u0159edstavovan\u00e9 v\u00edno. Kvalitn\u00ed \u010dl\u00e1nek m\u00e1 poutav\u00fd nadpis, je psan\u00fd jednoduch\u00fdm, \u010dtiv\u00fdm a v\u00fdsti\u017en\u00fdm zp\u016fsobem. Nesm\u00ed chyb\u011bt ani fotografie ve vysok\u00e9 kvalit\u011b. \u010cl\u00e1nek by m\u011bl m\u00edt dostate\u010dnou informa\u010dn\u00ed hodnotu pro \u010dten\u00e1\u0159e. Pokud do n\u011bj vkl\u00e1d\u00e1te odkaz, m\u011bl by b\u00fdt trval\u00fd. <\/span><\/p>\n<h2><span style=\"font-size: 18pt;\"><b><i>Pro\u010d je PR \u010dl\u00e1nek d\u016fle\u017eit\u00fd pro klienty?<\/i><\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u010cten\u00e1\u0159i PR \u010dl\u00e1nku, je\u017e posl\u00e9ze provedou akci jako je n\u00e1kup nebo n\u00e1v\u0161t\u011bva webu, se mohou posl\u00e9ze st\u00e1t va\u0161imi st\u00e1l\u00fdmi z\u00e1kazn\u00edky. Spr\u00e1vn\u011b sepsan\u00fd PR \u010dl\u00e1nek zv\u00fd\u0161\u00ed nejen va\u0161e pozice ve vyhled\u00e1va\u010d\u00edch, ale tak\u00e9 v\u00e1m p\u0159ivede nov\u00e9 klienty, kte\u0159\u00ed mohou va\u0161e slu\u017eby a zbo\u017e\u00ed vyhled\u00e1vat opakovan\u011b.<\/span><\/p>\n<p>V p\u0159\u00edpad\u011b Va\u0161eho z\u00e1jmu n\u00e1s nev\u00e1hejte kontaktovat na\u00a0<span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/press-media.cz\/kontaktni-formular\/\">emailu<\/a>\u00a0info@press-media.cz<\/strong><\/span>\u00a0nebo telefonu <span style=\"color: #0000ff;\"><strong>774 509 555<\/strong><\/span>. R\u00e1di porad\u00edme s\u00a0tvorbou, publikac\u00ed PR \u010dl\u00e1nk\u016f i SEO optimalizac\u00ed webu.<\/p>\n<h2><span id=\"Seznam_Webu_kde_muzeme_publikovat_Vas_clanek_tiskovou_zpravu\">Seznam Web\u016f kde m\u016f\u017eeme publikovat V\u00e1\u0161 \u010dl\u00e1nek, tiskovou zpr\u00e1vu.<\/span><\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ErisFYvwSu\"><p><a href=\"https:\/\/aktualitycz.cz\/portfolio-medii-press-media\/\">Press Media &#8211; portfolio medii<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Press Media &#8211; portfolio medii&#8220; &#8212; AktualityCZ\" src=\"https:\/\/aktualitycz.cz\/portfolio-medii-press-media\/embed\/#?secret=ErisFYvwSu\" data-secret=\"ErisFYvwSu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a href=\"https:\/\/svet-zeny.cz\/wp-content\/uploads\/2016\/05\/PNM-banner-300X300.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93541 aligncenter\" src=\"https:\/\/svet-zeny.cz\/wp-content\/uploads\/2016\/05\/PNM-banner-300X300.gif\" alt=\"\" width=\"304\" height=\"303\" \/><\/a><\/p>\n<p style=\"text-align: right;\"><a title=\"Press News\" href=\"https:\/\/press-news.cz\"><span style=\"color: #0000ff;\">press-news.cz<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR \u010dl\u00e1nek je zaj\u00edmav\u00fdm \u00fatvarem, kter\u00fd je n\u011bkde na pomez\u00ed reklamy a novinov\u00e9ho \u010dl\u00e1nku, tiskov\u00e9 zpr\u00e1vy. Jak spr\u00e1vn\u011b napsat PR \u010dl\u00e1nek Nejd\u016fle\u017eit\u011bj\u0161\u00ed funkc\u00ed u PR \u010dl\u00e1nku je p\u016fsoben\u00ed na \u010dten\u00e1\u0159e, kter\u00fd by m\u011bl pot\u00e9 ud\u011blat n\u011bjakou akci, jako je n\u00e1kup, n\u00e1v\u0161t\u011bva webu, apod. Optim\u00e1ln\u00ed PR \u010dl\u00e1nek m\u00e1 d\u00e9lku v rozsahu 1-3 normostrany textu. Nen\u00ed v\u0161ak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[554],"tags":[315,314],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-kvalitni-pr-clanek","tag-pr-clanek"],"_links":{"self":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":0,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metso.cz\/wp-json\/wp\/v2\/tags?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}